Today is an exciting day for the product many of us have known and loved as Floor for two and a half years!

Floor is now Rally.

“Rally” captures what Floor has become, what thousands of you have helped to shape.

In order to put web3 in multi-player mode for millions, we realized that the product needs a brand that captures upward momentum (market rally), coming together (rallying around), being nonconformist (rallying against) and disruptive (rallying in the 9th).

We think Rally is the perfect embodiment of this, and gives us the opportunity to expand the expectations of our users today, as well as the hundreds of thousands more users we will welcome into the decentralized web.

Why?

A lot has changed since 2021.

The product has transformed from an NFT portfolio tracker to the first true social wallet — now available on EVM & Solana — with support for tokens, NFTs & dapps; as well as all of the mobile-first features you love like push notifications & Apple Pay!

The ecosystem has transformed too. NFTs are now only one part of tokenizing culture, and memecoins have taken a place in this cycle by their side; meanwhile leaps forward in technology have made it possible to create a secure, recoverable wallet with no seedphrase.

It was time for a change.

Rally will be the place you explore web3 with your friends, and be the one link that you can share with new friends to get onboarded & join you quickly!

What's changing and what's not?

In many ways Rally is a recognition of changes that have happened piece-by-piece over the past 12 months.

The core of the app remains the same and brings everything you know & love about Floor —

• Discovery & prices across 11 chains
• Real-time push notifications for prices, transfers & more
• A built-in seedphrase-less wallet
• Swaps & bridging
• Instant NFT minting with in-app purchases, social following & more!

Rally is a new starting line — pushing ourselves to create the product that you don't use alone to count your money, but that allows you to explore the new internet & bring your friends along with you.

From a community perspective, we're here and even more committed than ever to embracing your guidance on what this product should be — we want to make your ideal way to explore web3.

What's new today?

Rally brings some big changes that deserve more than a footnote, but… renaming is such a big change!

Rally is coming to Solana in a big way.

We've been investing in Solana for over a year now, and are ready to make Solana not just an equal to EVM on Rally… but the default chain to onramp funds to for new users!

• Your Rally Wallet is now available on Solana
• We're sponsoring your Solana gas!
• Swaps, and bridging is now available in-app on Solana
• Your social feed now supports Solana activity (go see!)

Solana brings speed & simplicity for users, alongside the culturally relevant assets of this cycle —we're long-term excited about the technology and right now are excited about the culture of attention tokens that has grown there.

We're bringing memecoin rewards to referrals!

We've partnered with some of the biggest memecoins out there to bring new rewards to help onboard your friends —

• Bring a friend to Rally and they not only start with a wallet, but also their first token
• We'll be sharing more about this & the partners in the coming days
• You'll also get a free token to say thank you!

We ❤️ our community

Genesis members still have a special place in our community (and hearts) and the broadening of functionality onchain provides new & interesting ways to recognize this further in the wallet.

We hope that the thousands of you who have helped to improve, and supported Floor to get here will rally around Rally and join us in sharing this news proudly with the world!

Yours,

The Rally team

p.s. Update your app in the App Store or Play Store to get Rally today!